Tunawesmake

Tunawesmake is a crap slogan.

There are no two ways about it. But because it is crap it may work. Any kind of publicity is good. With everyone going on and on about how a bad slogan it is, everyone is talking about it and by extension the candidate which is what the campaign team wants.

Tunawesmake is Peter Kenneth’s campaign slogan. Kenneth has launched his presidential bid on a Kenya National Congress ticket.

In the recent past I have gotten cynical about the mundane nature of Kenyan politics and therefore I have been giving the party and presidential launches a wide berth. However I sat through the Kenneth’s launch and it availed some food for thought.

His speech was impressive. It was sober, issue-based and grounded. When he spoke of the fiscal discipline he will instil in governance it struck a chord, when he talked of his up-bringing in Bahati by a single-mum who struggled to take him to Starehe Boys, I saw someone who knows real Kenyan struggles.

If anything, I pray that the speech heralds a new dawn of issue-based politics in Kenya.

The launch itself felt too pre-planned and airbrushed. One could see echoes of Obama ’08. Also many of the speakers did not move his agenda forward and some performances like Amani’s were painful to watch. While we are it, Big Ted and Jua Kali are really making a fortune out of the political launches without committing to any candidate.

19-year-old Andrew Kenneth’s speech was a bright spot in the launch. It appeared honest and real. He certainly will aid his dad lock down further the female vote. It also heralds a new fad in Kenyan politics were family are part of the package of the candidate.

Peter Kenneth spoke of the iron-discipline instilled by his mum and by Starehe Boys but for him to connect with voters methinks he needs to loosen up.

Politics is about emotions, liking & other non-tangibles. The launch and the Kenneth campaign so far have gone for logic and sense.

Clearly him (and his son) have strong appeal to young urban women voters. He also appeals to urban male voters who tend to be thinking voters.

His campaign team needs to figure out how to sell him to the emotional voters. The ones who vote due to euphoria, tribal reasons or our-man-said-we-vote thus. The kind of voters who have no qualms voting for the likes of Sonko or Waititu. Unfortunately they make the biggest number of voters in Kenya.

Some questions that Peter Kenneth will have to answer are;

His identity – In Central, he is derogatorily referred to as Kamuthungu with Muthungu being Kikuyu for White man. People are already asking what is his ‘Kenyan’ name.

His source of wealth – He was raised in Bahati by a single-mum, his school fees in Starehe was paid for by a well-wisher, how then did he became as rich as he is now?

Is he over-reaching – Gatanga Constituency Development Fund under his patronage has been run well. Many expected him to then run for Governor of Murang’a County. His insistence of being in presidential race raises eyebrows. Is he a plant? Is he just making a point and positioning for 2017?

All in all, his one-party, no alliances, no mention or name-calling of other aspirants and sticking to issues is different from regular Kenya political fodder.

Methinks, Peter Kenneth’s launch will occasion a rethink in strategy by other parties and presidential aspirants.

The ICC ticket of Uhuru and Ruto is court-prone. Its take-off is dependent on the integrity case lodged at the Supreme Court and its success is dependent Kenyans feelings about having a president and running mate entangled in the ICC court process.

Raila’s campaign is currently blunder-prone. He is a far-cry from the invincible candidate of 2007 who inspired mega-support. Cases in point – Why pray did he apologize to the Kalejin community and not to entire country? And exactly what is this mistake he is apologizing for? Also as a self-declared proponent of democracy and reforms how can Raila ask his brother Oburu and his long-time friend Orengo who are competing for the Siaya Senate seat to share out positions? Don’t the electorate have a say?

Martha Karua’s campaign appears to have currently run out of steam and she has fallen off the radar. She also has to contend with what I will call the Baraza-effect. Nancy Baraza’s alleged nose-pinching incident has shown women in authority in a bad light and Martha is unfortunately reaping this.

Musalia Mudavadi and Kalonzo Musyoka are non-starters. They are both KANU orphans who are so used to the Mtukufu Rais phenomena and thus cannot or have never learnt how to walk with their own two feet.

Enter Kenneth! Anawesmake?

I don’t know but it is shaping up to be an intriguing couple of months as we count down to March 4, 2013.

PS:  What if Kenneth and Martha were to set aside their egos and come together as one ticket?

GOD BLESS KENYA!


34 responses to “Tunawesmake

  • james

    Amazing piece!

  • Victor

    Reblogged this on The Young Kenyan and commented:
    Enough said no need to add anything..

  • 3CB

    The only candidate I really believe in is Martha, though, sadly, I don’t think she has the support to get the presidency. I find Peter Kenneth a touch colourless, no pun intended. I don’t know where he sprang up from, or what he’s all about. I hear his speech was good, but that might just mean he has good writers. I guess time will tell.

    • moderatekenyan

      Crystal,

      Why do you believe in Martha?

      And why is your support half-hearted? Your vote does count.

      Gatanga CDF is touted as the best run CDF. That is one of the planks of his campaign.

      Your questions are valid. That I concur. I shall seek answers and avail them on this space.

      Thank you for reading :)

      Moderate Kenyan

  • MMK

    No presidential candidate has named a running mate yet. If he is such a serious, straight forward candidate, he should have named one by now. Why the suspense? Is he waiting for a coalition too?
    Also where is the First Lady to be?
    How about the scandal of the collapsed Kenya National Assurance Company?
    Even with all these issues, he is still the best candidate of them all.

  • Af_oak

    Good piece moderate, never read your blog before, this is my first.

    I actually agree with your sentiments except the last part. The “PS” part. Frankly this is evidence of the disconnect many of us in the urban set-up/Middle class/”Upwardly mobile” group have with the main population: The tribe-bubble!

    Whether we accept it or not, after 07/08 elections, everybody looks at politics with a tribal inclination. Kikuyu president with Kikuyu VP?

    Huwesmake!

    • moderatekenyan

      Af_oak,

      Thank you for visiting. Hope you shall be a regular visitor.

      Your looking at Kenneth and Karua as Kikuyus is unfortunate.

      Why not view them as two people who have been in positions of leadership and appear to have excelled and who may propel this country to greater heights.

      The day we quit thinking of our politics from a tribal slant will be a BIG day for Kenya.

      And I feel that the urbanized by virtue of their been more informed and enlightened have a burden of responsibility to enlighten the masses.

      Moderate Kenyan

  • laillah

    nice read, but cut the brother some slack. the one thing i totally, 100% agree with you is the slogan, he should re-check it.

    • moderatekenyan

      Laillah,

      Thank you for visiting.

      I have to ask the hard questions as I feel that our next president will go a long way in growing or destroying Kenya. So we must stand for issues and unity.

      As for the slogan, it being crap may actually be good as I explained in the post.

      Moderate Kenyan

      Moderate Kenyan

  • nukta

    Generally, I admire Peter Kenneth, especially because of his Gatanga track record. Plus i feel Kenyan politics needs as many new, non-clowning players as it can get.
    Minor point on the post itself though:
    “Clearly him (and his son) have strong appeal to young urban women voters. He also appeals to urban male voters who tend to be thinking voters.”
    C’mon on, now. There must be a better way to put this. Young urban women are thinkers too!

    • moderatekenyan

      Nukta,

      Yes, the Kenyan political scene needs as many sober players as it can get.

      As for young urban women being thinkers too, I am not in doubt about that HOWEVER their reaction to 19-year-old Andrew Kenneth has been a revelation wouldn’t you agree? Even the men were slightly more reserved in their lusting of Andrea.

      Your take on that?

      Thank you for visiting.

      Moderate Kenyan

      • nukta

        I didn’t get to watch the launch, but from what I’ve heard I believe Andrew was more prominent, and is of a slightly more respectable age than rumoured-to-be-16 Andrea. That may be why the ladies’ voice was heard first. The real issue here, though, is that THEY’RE BOTH TEENAGERS and grown men & women have no business objectifying them so. I wonder if PK anticipated such a reaction about his children. Personally, I hope not!

        • moderatekenyan

          Nukta,

          Totally agree with you.

          Forgotten in the hullaballo is that Andrea and Andrew are TEENAGERS.

          Thank you for pointing it out.

          It remains to be seen whether Peter Kenneth will seek to exploit the hype to gain numbers.

          Moderate Kenyan

  • Corvinus Maximilus

    Sober analysis, very well put. I hope to read more from you as the campaigns progress.

  • muha moha

    the issues PK has raised and how he intends to tackle them is quite impressive. his opponents are deal cutting, apologizing, sharing seats and planning to rule via bluetooth. None of them has raised any issues!!

  • Yumoah

    You should see how ladies/girls are liking/commenting on Andrew’s fb page … you would think he’s the one running … and Nukta is telling us that urban women are thinkers too!!! All in all, I havent seen a candidate better than PK yet, even if he doesnt win!!

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  • gitts

    good piece a man of facts and figures . that works in the boardroom but now the challenge is to make the nation critical about what politicians tell them

  • jahnekoh

    i didn’t watch the broadcast but i painfully suspect he might end up forming an alliance with icc bound boys. Oooh his slogan makes him look less serious. To that, amma pass.

  • OP

    Good piece, nicely laid out. PK can get a bit corporate stuffy and his brand of politics sometimes reads like a company presentation. I would like to see him switch on the emotional button, share more personal stories about his early life (not much on that front) and occasionally wear a T-shirt. But he is certainly a bright spark in the cast, a man bold enough to fight stereotypes and do it different.

    • moderatekenyan

      OP,

      Humbled by your compliments. Means a lot. Thank you for visiting.

      I sure do hope that his campaign team are reading and that they take into account your advice.

      Moderate Kenyan

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  • Agnes

    Kudos for Peter Kenneth, we need fresh blood in this old cabinet, Im sworn supporter of Peter Kenneth evern before tunawesmake.

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